Underground is set to produce with client Doug Banker, Russell Simmons, and founder Q Worldstar the ‘WorldStarHipHop’ Movie with Paramount Insurge. Ian Edelman is writing.
WorldStarHipHop is headed from the web to the screen at Paramount Insurge, which bought a pitch for a feature film inspired by the notorious and highly trafficked urban culture and shock video site. Founded in 2005, the WorldStar site has cultivated an online culture of its own around the brand with its 30 million unique visitors per month consuming everything from music videos to viral “street fight” clips. Even that “Apparently” news kid is on the front page of WorldStar today, right up there with Guardians of the Galaxy‘s Chris Pratt dropping Eminem lyrics and amateur prankster vids. How To Make It In America creator Ian Edelman came up with an original pitch based on the web site and is scripting the project for Paramount’s microbudget arm, which he may also direct. Plot is being kept under wraps but is described as being akin to Ferris Bueller’s Day Off in tone. Hip hop impresario Russell Simmons has come aboard to produce alongside Douglas Banker, Trevor Engelson, and site founder Q Worldstar for Def Pictures, Woven, Underground, and World Star Hip Hop respectively as filmmakers eye a Fall shoot in New York City.